Much like a workflow diagram, the customer journey map includes palette tools for touchpoints that help encapsulate the full customer experience.
As a UI/UX Designer and Prototyper working at IBM Design Studio in Markham since Jan. 2013, I am responsible for all aspects of our product designs: user and industry research; ideation and storyboarding; wireframing; prototyping and usability testing; hi-fi visual design and style guidelines.
Please view the details of my IBM projects and portfolio samples, as well as my previous portfolios.
Empowers marketers to collaborate with a single view of the customer journey and continually improve customer experiences
Project duration 2.5 years. IBM® Journey Designer is software that allows you to begin creating customer journeys in a multi-user collaborative space in minutes. Marketing, sales and customer service can collectively visualize cross-channel journeys, set common marketing goals and design tailored customer experiences for dozens of priority segments in an intuitive, WYSIWYG interface.
The highlights of my work on Journey Designer:
Collaborate across silos:
Design customer experiences with members of your team, your organization and agency partners in minutes in an intuitive and collaborative drag-and-drop environment.
Manage online and offline channels:
Define the details of your cross-channel interactions within the journey map, creating a virtual creative brief for your team to execute.
Timeline view:
Quickly view and understand how the customer journey stages and the campaign workflow status look like within your project's timeframe.
Customize your experience:
Customize your workspace, tools and preferences to make your experience of working in Journey Designer productive and enjoyable.
Much like a workflow diagram, the customer journey map includes palette tools for touchpoints that help encapsulate the full customer experience.
My goal was to design an intuitive and informed user experience around Watson Marketing Insights trial.
An experimental project on creating a single-interface workflow through the series of hierarchically expandable structures.
I specialize in delivering engaging presentations. The 'Future of marketing' story is a sample of such a presentation where I used real IBM managers as subjects of my illustrations.
In this project, my task was to create a series of visual assets for the CityCool brand, a demo company for IBM marketing user stories. The visual assets included product illustrations, posters and communication samples like website UIs, mobile push adds, email and brochure templates.
WalkMe illustrations enable first-time users to learn Watson Customer Engagement product concepts in minutes. My goal was to create minimalistic, clear, informative and engaging content.
A synergetic solution enabling seamless workflow services among Watson Customer Engagement products.
In this project, my goal was to create an experience where user can customize both visual and information aspects of cards in the card view.
Customer journey stages (CJS) is a process of becoming aware of, evaluating and purchasing a new product or service. The CJS design helps marketing practitioners to visualize cross-channel user journey touch points, set goals and design tailored experiences for dozens of priority segments in minutes.
Drop me a line and I will contact you as soon as possible.
