Natalie Berman

Natalie Berman Resume

Web/GUI/Graphic Designer
and Illustrator

Summary of Skills

Software: MAC/PC - (Expert) More than 10 Years: CS6 (Photoshop, Illustrator, InDesign, Flash, Fireworks, Dreamweaver; Acrobat Pro and LifeCycle ES2); CS2 (ImageReady and GoLive); CorelDraw X6; QuarkXPress 9; MS Office2010 (Word, PowerPoint, Excel and Publisher 2010)

Graphic Design - (Expert) More than 10 Years: mastery of packaging design, product design/manuals/info-graphics; design for print including layout, pre-press and production; corporate branding/promo including logos, banners, posters, "How-to" manuals; digital image manipulation; understanding of grid design and page layout; WordPress/Blogger and various utilities

GUI/Web/Multimedia - (Advanced) More than 10 Years: web/mobile/UI design; GUI for social media; JavaScript frameworks such as YUI, JQuery Libraries, Media Query/DW Widget, 960 Grid System fluid designs; knowledge of HTML4/5, CSS2/3, knowledge of resolving style issues across different web browsers; responsive design; ability to design web graphics from scratch, and design and build websites and interactive features based on wireframes; Flash/PPT/Keynote presentations; MS Word/PDF forms

Illustration - (Expert) More than 20 Years: Mastery of traditional/digital illustration for a wide variety of subject matter, Ability to articulate creative ideas effectively

Personal: Creativity, problem solving, experience working with development team, accuracy, critical and analytical thinking

Specialties - More than 10 Years: Web/GUI/Graphic Designer and Illustrator

Work Experience

Visual User Interface Designer (Full time)
IBM Canada Software Laboratory • Markham

12/2012 – Present

Responsibilities: work on high-impact, high-value projects. Other areas of contribution include user interface design, web site design, infographics, and videos.

Projects: IBM Watson and IBM One UI

Senior Web/GUI/Graphic Designer and Illustrator (Contractor)
241 Design Studio • Toronto

03/2011 – 12/2012

Responsibilities: Web, GUI, icons and Graphic design for corporate customers; corporate ID and branding, including logo design and documentation; info-graphics and illustrations

Recent Design Projects: 2 HTML5-Website Prototypes for 500px.com; logo/company ID for EverGreen OTS; GUI design services, application interfaces for MERITCON INC. (ShipLinx® - Shipping Software which uses proprietary development tools to promote a high cost of ownership); web design for Cross Trek Group® and ShipLinx® Logistic Software & Related Technology (logo/company ID); Roots Canada® - web banners design; CC Ontario - CCC illustrated info-Poster

Recent Illustration Projects: illustration services for the CBC-News, CTV-News, Global TV-News, ET Canada, The National Post, Post Media, The Toronto Star, Sun Media and CHCH TV-News

Senior User Experience Visual Designer, Web and Print Designer (Full time)
Alpha Global iT • Toronto

10/2006 – 03/2011

Responsibilities: Developed corporate web sites and application interfaces; created GUIs for clinical/hospital management product icons (about 2,500) and software "skins"; collaborated with programmers on the logistics of GUIs; developed corporate ID and branding through the creation of corporate logos, designs for ad campaigns, big screen video kiosk/Flash/PPT presentations, posters, brochures, catalogs and greeting cards; developed documentation forms, surveys and 'How-to' info-graphics; provided print post-production

Projects: GUIs for GlobeMed® and Universal e-Health MD® applications, promotional designs for international health care projects; corporate website (http://www.alphainc.org)

Lead UI Designer (Full time)
Klick Communications | Specializing in E-Learning • Toronto

11/2005 – 09/2006

Responsibilities: Created "look and feel" designs for Internet and Flash interfaces; defined GUI prototypes; developed navigation, interactive contents and info/"how-to" illustrations for e-learning programs and surveys for the health care and pharmaceutical sectors, created PPT presentations, storyboard animations, illustrations and banners for online ad campaigns; developed corporate ID and branding through flyers, CD covers and greeting cards; produced info-graphics including maps, graphs and charts; supervised a six-designer team

Projects: GUI website designs, icons, e-learning solutions, digital strategies development

Product Illustrator/Print/Web Designer (Full time)
Cosmoda Corporation | Apparel & Fashion • Toronto

08/2001 – 07/2005

Responsibilities: Visual presentation of the company, including the development of the corporate websites at http://cosmoda.com; developed corporate ID, branding and promo materials, created info-graphics, maps and greeting cards; conceptualized and executed illustrations for apparel, fashion products and gadgets; developed product displays and packaging designs, layouts and mock-ups; developed designs and product illustrations for retail including manuals, catalogues, brochures, flyers, logos, posters and stationary; created "How-to" illustrated manuals for print and web; developed PDF forms for online manuals.

Projects: Media for apparel and such fashion brands as ELLE®, Roots Canada®, Jeep®, Yahoo®, Dickies®, ETC...® and Keith Haring®; hand drawing illustration for Jeep® packaging
Achievements: Independently designed an original line of Retro-50 Jeep® packaging; created hand-drawn illustrations which became the background for the packaging gift line. The Jeep® Elements collection became a very popular Cosmoda retail item. - Helped the Roots® gift line on its way up by creating informative hand-drawn manuals to be placed on all packages, which allowed customers to immediately see key features of Roots® products. - Created drawings of original Elle® Essentials lunch bags for business-women, which helped to make Ellie #1 in sales of Cosmoda products.

Key Software Skills

  • Photoshop
  • Illustrator
  • Dreamweaver
  • InDesign
  • Powerpoint
  • Flash

Education

State Culture and Art University, USSR

Major: Illustration & Graphic Design

1985 – 1991 Master Degree (MFA)

State Art College, USSR

Major: BFA in Commercial Art & Graphic Design

1980 – 1985 Bachelor Degree (BFA)